TecNut is a website builder for small businesses — sign up, choose from 250+ templates, publish. It runs as a multi-tenant platform: one codebase serving many sites, each with its own database, design, and e-commerce integration. I work on its infrastructure through One Thread.
Lens: Hyperstrate
In the Hyperstrate model, every visible surface rests on layers that aren’t visible. A small business owner sees a template and a publish button. Beneath that: tenant routing, database provisioning, domain management, Stripe integration, and the quiet labour of keeping all of it running across many sites simultaneously.
Most of the work happens in layers nobody looks at. That’s how layers are supposed to work. If you’re noticing the infrastructure, something has probably gone wrong.